Moving towards a digital marketing strategy for the OEM channel in order to interact with System Builders and Indirect OEMs, Microsoft choose to build a global content platform to offer the most important technical information and knowledge to the breadth of the OEM channel. The platform had to also ‘right-size’ itself to meet the varying sizes and maturity of different subsidiaries across the world.
The Office Ready program changes software is distributed and sold into and through the reseller channel. Office Ready is the pre-installation program in which Indirect OEMs and System Builders install the ‘Office Ready’ image on new PC’s. The objective of the campaign was ensure the channel was informed, trained, and ready for a successful launch of the product throughout Europe, Middle East, Africa regions.
To better steer the business and distribution channel by providing in-depth knowledge and performance metrics on the Server, Information Worker and Client products within the OEM Group.
To improve the local Marketing Managers’ knowledge of their local market and channel in order to support better decision-making of strategies to grow the business and deploy marketing funds.